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Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the "pony car.'? From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.
Northern California Drag Racing
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J.J. Cole forgot to put brakes in his new auto, so he had to drive it in circles until it ran out of gas. Brothers John and Horace Dodge often trashed saloons during wild evenings but used their wealth to pay for the damage the next day. David D. Buick went from being the founder of his own leading auto company to working the information desk at the Detroit Board of Trade. Author Alan Naldrett explores these and more tales of automakers who ultimately failed but shaped the industry and designs today.
General Motors
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Regular price $24.99 Sale price $18.74 Save 25%The General Motors Corporation opened over a century ago with humble beginnings to grow into the company that became the global business powerhouse it is today.
Established in 1908 by William C. Durant, General Motors was the end-product of combining the Buick, Oldsmobile, Cadillac, and Oakland companies. From the 1920s onwards, GM grew from a company that accounted for about 10% of new auto sales in the U.S. to becoming the largest producer of cars and trucks in the world. By the 1960s, due to a series of federal safety regulations and competetive challenges, General Motors' business would never be the same. Though they've suffered their fair share of setbacks, GM is still one of the biggest motor companies in the world, even today. General Motors: A Photographic History explores the growth of the company in a series of 200+ black-and-white images, from the first assembly line to post-WWII recovery, and takes the reader on an intriguing visual tour of a tremendously important piece of the industrialization of the U.S.