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The Fleischmann Yeast Family
Author(s): Dr. P. Christiaan Klieger
ISBN: 9780738533414
# of Pages: 128
Publisher: Arcadia Publishing
On Sale Date: 11/29/2004
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Book Description:
This book is a snapshot of a unique family from Central Europe that changed the way America cooked. A family business from the Civil War until the start of the Depression, Fleischmann’s created the giant food conglomerate Standard Brands, which was in-turn gobbled up by Nabisco in the 1980s. In its long history, it literally invented the coupon premium, the give-away recipe book, and state fair bake-offs. This is a story of a talented, generous, outrageously successful family, and of a brand name that still conjures up delicious memories of freshly baked bread and a most happy well being. The Fleischmann story is America at its finest.
Author Bio: Dr. P. Christiaan Klieger is senior curator of history at the Oakland Museum of California and research associate at the California Academy of Sciences in San Francisco. A cultural anthropologist, he has done fieldwork in remote corners of Burma, Tibet, India, Nepal, and Hawaii, and is the author of many books on the people and history of these areas.
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