Levi Strauss & Co.
When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans, which were soon worn by working men from Los Angeles to Laramie. Strauss parlayed his business acumen into social progress by giving back to his community and embedding a company culture committed to positively impacting society. In this spirit, the Levi Strauss Foundation was created after World War II, formalizing the philanthropic work started by Strauss himself a century earlier. All the while, the company has evolved with successive generations of family owners, expanding product lines to meet the ever-changing needs of consumers around the world.
Arcadia Publishing
: 9780738555539
: Arcadia Publishing
: 10/29/2007
: California
: Images of America
: 200 Black And White
: 128
: 6.5 (w) x 9.25 (h)
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About the author
Using vintage photographs, advertisements, and artifacts from the Levi Strauss & Co. Archives, company historian Lynn Downey tells this firm's riveting story from 1853 through today. From the rise of the dude ranch to the fall of the Berlin Wall, Levi Strauss & Co. continues to influence global culture with innovative products and industry-leading corporate-citizenship initiatives.
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