Fading Ads of Milwaukee

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Across the city, fading advertisements and ghost signs tell the story of Milwaukee as it was in years gone by. Near Riverside Park, Schlitz still touts its national dominance decades after the brewery’s dissolution. A recently restored downtown sign reminds passersby of the John Ernst Café, a once-beloved German eatery. In West Allis, Sealtest makes an expired pitch for its ice cream. On the northwest side of the city, a sign for Roundy’s Foods stands as tall, bright and clear as the day it first went up. Join Milwaukee native and ghost sign hunter Adam Levin as he explores the national brands and local shops of the Cream City’s past.
ISBN: 9781467141987
Format: Paperback
Publisher: The History Press
State: Wisconsin
Series: Fading Ads
Images: 75
Pages: 176
Dimensions: 6 (w) x 9 (h)
A self-described ghost sign hunter, Adam Levin is a Milwaukee history buff and amateur photographer. He has intertwined his two passions and channeled them into a successful following. As the administrator of the popular Facebook group “Old Milwaukee,” he expanded this social media platform to share photos and tidbits from the past with thousands of Milwaukeeans. Through the group, the public has a convenient and accessible place to preserve memories through photographs and to appreciate the rich history of the Cream City.
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