American History Books

Fleischmann is a brand name that everyone recognizes, even if they have never baked bread from scratch, drunk a Fleischmann's gin and tonic, or used their vinegar and margarine. Charles Fleischmann, in fact, pretty much invented the brand name and this continued recognition is testimonial to his genius. At one time, teenagers around the country ate fresh yeast cakes by the millions to improve their skin, and corporate success was measured in pound of live yeast consumed per capita. And the great Fleischmann distilleries kept America jolly from 1870 to Prohibition and afterward. Charles Fleischmann and his brothers, sons, daughter, and grandsons amassed a fortune that would be easily equivalent to the billionaires of today--and it all started through the scientific husbandry of a tiny one-celled fungus known as yeast. Add sugar and water, and you get alcohol and more yeast--simply alter it slightly and you get vinegar. Multiply it times a million and you have the beginnings of the modern industrial food industry in America. This book is a snapshot of a unique family from Central Europe that changed the way America cooked. A family business from the Civil War until the start of the Depression, Fleischmann's created the giant food conglomerate Standard Brands, which was in-turn gobbled up by Nabisco in the 1980s. In its long history, it literally invented the coupon premium, the give-away recipe book, and state fair bake-offs. This is a story of a talented, generous, outrageously successful family, and of a brand name that still conjures up delicious memories of freshly baked bread and a most happy well being. The Fleischmann story is America at its finest.

The South's finest and one of America's best-these words have always defined the world-famous Peabody Hotel in Memphis, Tennessee. The Peabody emerged from the war-torn, post-Civil War South in 1869 to become one of the finest hotels in America. Its reputation for comfort, service, and fine dining grew along with Memphis's stature as "the river city, cotton capital, and birthplace of the blues." The most famous and infamous citizens of the era stayed at the original Peabody in its day. There, plantations were won or lost on a roll of the dice. After more than 50 years, the original hotel was replaced by a new 12-story, 615-room hotel in 1925. It was then that the hotel's name became synonymous with elegance. It also became the social center of Memphis and the mid-South, and a haunt for the rich and famous. The celebrated ducks swimming in the marble lobby fountain, parties in the skyway, or dancing on the open plantation roof to the music of the most renowned bands and orchestras of the day have all been part of this fabulous hotel's history. Today, the fully restored Peabody retains its reputation for legendary Southern hospitality and tasteful elegance. The hotel continues to serve as an anchor for the restoration and revitalization of the downtown area of one of America's most important cities.

Starting as an ice-cream truck in 1929; Carvel has became the standard of ice-cream franchises across America.

When an unassuming, wide-eyed, young Greek immigrant arrived in America in 1910, the world did not yet know that this boy named Tom Carvel would grow up to be an inventor, an innovator, and, ultimately, an American icon. Holding a host of jobs, from drummer to mechanic, Carvel's relentless entrepreneurial spirit led him down a path less traveled. At 26 years old, Carvel met his future wife, Agnes Stewart. He borrowed $15 from her and began selling ice cream out of the back of his truck. What started as an old truck plugged into a pottery store is now more than 500 franchised locations throughout the nation and abroad and is one of the best loved and most recognized names in the industry. Fulfilling the American dream, Carvel is credited for patenting machinery, coining the ""buy one get one"" coupon, starring in his own commercials, and being the ""father of franchising.""