{"title":"Fading Ads","description":"The Fading Ads history book series captures the local stories behind those faded advertisements on buildings through anecdotes and historical vignettes. Old ads in Milkwaukee tell the story of a \u003ca href=\"https:\/\/www.arcadiapublishing.com\/Products\/9781467141987\"\u003eonce-beloved German eatery\u003c\/a\u003e. Advertising on buildings in Detroit remind passerbyers of old paint companies and soda pop flavors from \u003ca href=\"https:\/\/www.arcadiapublishing.com\/Products\/9781467138772\"\u003eFaygo\u003c\/a\u003e. From Philadelphia's forgotten \u003ca href=\"https:\/\/www.arcadiapublishing.com\/Products\/9781609495435\"\u003eMidtown theater\u003c\/a\u003e to \u003ca href=\"https:\/\/www.arcadiapublishing.com\/Products\/9781609494384\"\u003eposters\u003c\/a\u003e rallying New Yorkers to help with the HIV crisis in New York City, this book series reveals how history hides in plain sight. ","products":[{"product_id":"fading-ads-of-milwaukee-9781467141987","title":"Fading Ads of Milwaukee","description":"Across the city, fading advertisements and ghost signs tell the story of Milwaukee as it was in years gone by. Near Riverside Park, Schlitz still touts its national dominance decades after the brewery's dissolution. A recently restored downtown sign reminds passersby of the John Ernst Café, a once-beloved German eatery. In West Allis, Sealtest makes an expired pitch for its ice cream. On the northwest side of the city, a sign for Roundy's Foods stands as tall, bright and clear as the day it first went up. Join Milwaukee native and ghost sign hunter Adam Levin as he explores the national brands and local shops of the Cream City's past.","brand":"Adam Levin","offers":[{"title":"Default Title","offer_id":49477692948776,"sku":"9781467141987","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/0138\/5256\/files\/9781467141987_83726ba0-66b9-406d-a278-1df203f4d79a.jpg?v=1728950742"},{"product_id":"fading-ads-of-chicago-9781467141284","title":"Fading Ads of Chicago","description":"\u003cp\u003e\u003cb\u003eLike the Cheshire Cat, much of Chicago’s history fades away while perched in plain sight.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eFor more than a century, the brick walls of the city served as a ready canvas for advertisements that married artistic experimentation and commercial endeavor. Intrepid painters planted signs for horseshoers and Hamlin’s Wizard Oil in places where they would outlast the way of life they represented. Since author Joseph Marlin began documenting the city’s advertisements more than thirty years ago, many of them have completely vanished beneath the onslaught of blizzard and bulldozer. From national brands to mom-and-pop shops, his collection offers the last glimpse of a bygone era.\u003c\/p\u003e","brand":"Joseph Marlin","offers":[{"title":"Default Title","offer_id":49481078112552,"sku":"9781467141284","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/0138\/5256\/files\/9781467141284_3973c5f1-aed4-4dd5-969c-31a5162c335d.jpg?v=1763492150"},{"product_id":"fading-ads-of-detroit-9781467138772","title":"Fading Ads of Detroit","description":"\u003cp\u003e\u003cb\u003eDetroit Free Press journalist Robert Allen sifts through these advertising fossils, exposing the gripping stories connected to the Motor City's historic rises, falls and eccentricities.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAcross Detroit, fleeting symbols of the past hide in plain sight, behind weeds and under veneers of paint. Demolishing a vacant building among empty storefronts on the west side uncovered the telltale gold and green of a Vernors Ginger Ale sign, preserved almost as vibrantly as the artist intended. In faded red, white and blue, Mac-O-Lac Paint makes an expired pitch to passersby on Gratiot near Eastern Market. On the east side, Mohawk Rock and Rye still declares itself the World's Finest! Carhartt, Stroh's and Faygo appear in odd, deserted places.\u003c\/p\u003e","brand":"Betty Weibel","offers":[{"title":"Default Title","offer_id":49477786829096,"sku":"9781467138772","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/0138\/5256\/files\/9781467138772_150cfdb9-22ac-4a22-9967-900299549a37.jpg?v=1763492169"},{"product_id":"fading-ads-of-new-york-city-9781609494384","title":"Fading Ads of New York City","description":"New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the city's vanishing landscapes has emerged. For nearly twenty years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York's life. They weave together the city's unique history, culture, environment and society and tell the stories of the businesses, places and people whose lives transpired among them -- the story of New York itself. This photo-documentary is also a study of time and space, of mortality and living, as Jump's campaign to capture the ads mirrors his own struggle with HIV. Experience the ads -- shot with vintage Kodachrome film -- and the meaning they carry through acclaimed photographer and urban documentarian Frank Jump's lens.","brand":"Frank Jump","offers":[{"title":"Default Title","offer_id":49481111077160,"sku":"9781609494384","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/0138\/5256\/files\/9781609494384_fdb1bcf9-ec99-49ae-bf0f-4d522ccc2fac.jpg?v=1729040674"},{"product_id":"fading-ads-of-st-louis-9781609494896","title":"Fading Ads of St. Louis","description":"Before the billboard, radio or television commercial, there was the painted ad. Today, these aging ads capture the imagination, harkening back to a bygone era. Vanishing paint on brick walls speaks to a time when commerce was much simpler and much more direct. Few cities in America have produced as many intriguing fading ads as St. Louis. Fewer still are home to such an expert on the subject as author Wm. Stage. For decades, Stage has studied and researched the lost art form of the painted ad, carefully tracking the history of this hands-on approach to advertising from its lustrous heyday to its disappearing present. Join Stage on a tour through St. Louis's fading ads hidden in plain sight.","brand":"William (Wm.) Stage","offers":[{"title":"Default Title","offer_id":49471608619304,"sku":"9781609494896","price":22.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/0138\/5256\/files\/9781609494896_59fc204b-a9df-44d6-aee1-b2a03bc4a445.jpg?v=1728881936"},{"product_id":"fading-ads-of-birmingham-9781609494834","title":"Fading Ads of Birmingham","description":"The fading advertisements on the walls of Birmingham's buildings paint an illuminating picture of the men and women who built an industrial boomtown in the first half of the twentieth century. Advertising expert, artist and writer Charles Buchanan unravels the mysteries behind Birmingham's ghost signs to reveal glimpses of the past now hidden in plain sight. Featuring stunning color photography by Birmingham native Jonathan Purvis.","brand":"Charles Buchanan","offers":[{"title":"Default Title","offer_id":49481111961896,"sku":"9781609494834","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/0138\/5256\/files\/9781609494834.jpg?v=1729040676"},{"product_id":"fading-ads-of-philadelphia-9781609495435","title":"Fading Ads of Philadelphia","description":"Philadelphia's faded ads are history in plain sight. They are tangible remnants of changing neighborhoods and industries, and Fading Ads of Philadelphia presents a new way to view these forgotten urban stories. Join author and photographer Lawrence O'Toole as he explores these physical touchstones of the city's history--a sign for a bygone family business seen only from the elevated train tracks, the Gretz smokestack advertising the now defunct Kensington brewery and an ad for the Midtown Theater that is slowly reappearing from behind layers of whitewash. O'Toole re-creates this lost urban landscape as he hunts signs from Center City to the River Wards and from South Philadelphia to West Philadelphia. Through this stunningly illustrated book, urbanites will again view these too often overlooked ads--and their stories--with fresh eyes.","brand":"Lawrence O'Toole","offers":[{"title":"Default Title","offer_id":49471605834024,"sku":"9781609495435","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/0138\/5256\/files\/9781609495435_730ddf97-5ea6-480a-848c-cf1e7362be96.jpg?v=1728448165"},{"product_id":"fading-ads-of-the-twin-cities-9781467148740","title":"Fading Ads of the Twin Cities","description":"\u003cp\u003e\u003cb\u003eOn brick buildings throughout Minneapolis and St. Paul, overlooked, fleeting symbols chronicle the cities' past.\u003c\/b\u003e\u003c\/p\u003e\u003cb\u003e\u003c\/b\u003e \u003cp\u003eChampion, John Deere, and International Harvester still tout their agricultural equipment, and Gold Medal and Pillsbury Flour remind everyone where these now global companies began. Weathered proclamations from Grain Belt, Jacob Schmidt, and Gluek's Beer offer a glimpse into early local brewing. Ads from Schmitt Music and Dahl Violin Shop recall a thriving art scene. Local hardware stores like Welna Ace Hardware and grocery stores like J.H. Allen \u0026amp; Co Grocers and Schoen's Home Grocery hawk long-gone wares through elegant painted announcements.\u003c\/p\u003e \u003cp\u003eJoin photographer and author Jay Grammond for a fascinating journey through Twin Cities history.\u003c\/p\u003e","brand":"Jay Grammond","offers":[{"title":"Default Title","offer_id":49481174909224,"sku":"9781467148740","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/0138\/5256\/files\/9781467148740_89a539ca-fc28-472c-8f49-cadca3e655e8.jpg?v=1729041907"},{"product_id":"fading-ads-of-indiana-9781467170949","title":"Fading Ads of Indiana","description":"\u003cp\u003eThe businesses are mostly gone, but these Indiana ads still beckon\u003c\/p\u003e\u003cp\u003eIndiana’s vintage brick wall advertisements—also known as ghost signs—still cling to life in small towns like Redkey and Alexandria and big cities like Indianapolis and Fort Wayne. From tobacco ads to early automotive services, these fading layers of paint in Logansport, Gary, Terre Haute, South Bend, and beyond reveal a bygone era of local industry and bold graphic design. Through striking photographs and engaging commentary, author and photographer Joey B. Lax Salinas captures the artistry, history, and resilience of the slowly vanishing landmarks that continue to whisper Indiana’s commercial legacy from weathered walls across the state.\u003c\/p\u003e","brand":"Joey B Lax Salinas","offers":[{"title":"Default Title","offer_id":50500378034472,"sku":"9781467170949","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/0138\/5256\/files\/9781467170949.jpg?v=1773382288"}],"url":"https:\/\/www.arcadiapublishing.com\/collections\/fading-ads\/bisac-history-united-states-state-local-general.oembed","provider":"Arcadia Publishing","version":"1.0","type":"link"}