Owners of the General Equipment Company entered into the fast-food business by opening a 15¢ hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store.
The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation’s second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued cooking its popular flame-broiled hamburgers and remained in business until 1982.
Author Scott Sanders hopes “this work will bring back memories for others like himself who have fond recollections of eating at Burger Chef and inspire the telling of more entertaining stories.”
Highlights of Burger Chef:
• Includes Burger Chef’s most famous advertising icons, cartoon mascots Burger Chef and Jeff, who first appeared during the 1970s
• Features the nationwide chain of over 1,000 restaurants
• Explains how Burger Chef was the second-largest hamburger chain in the U.S. in the 1960s, second only to McDonald’s
• Shows founders Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman
Available at area bookstores, independent retailers, and on-line retailers, or through Arcadia Publishing at (888)-313-2665 or www.arcadiapublishing.com.
Arcadia Publishing is the leading publisher of local and regional history in the United States. Our mission is to make history accessible and meaningful through the publication of books on the heritage of America’s people and places. Have we done a book on your town? Visit www.arcadiapublishing.com.