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Museum will benefit from book of historic postcards
By Jonathan Stroud   - 02/20/2006

dailybreeze.com

More Info on This Book: Redondo Beach

Preserving history using picture-postcards? Redondo Beach wrote the book on it.

In an effort to preserve city history and make a little money, the Redondo Beach Historical Commission wrote and is publishing a historical-postcard collection, with proceeds going to the museum.



On top of paying the museum's rent, the city gives the commission a small discretionary fund -- $700 -- but the commission wanted more for framing, collecting and exhibiting historical Redondo Beach letters, memorabilia and antiques.

So the commission turned to Arcadia Publishing and struck a deal: The city provided free writing and editing in exchange for free publishing, promotion and a slice of the profit.

"We've always begged and borrowed for this facility," Commissioner Mary Ann Keating said. "Having a few extra funds will help us out a lot."

The book, Redondo Beach, part of the Postcard History Series, will explore Redondo's history at the turn of the century, sell for $20 and cost the city nothing to produce.

In return, the city will make $10 off every copy it sells, and about $1 on those sold over the Internet or at a bookstore -- money that will go to improve the historical museum.

The book is only the second published look at Redondo's history -- the first is out of print.

It uses a plethora of postcards to trace the city's history through the early 20th century, when it was the hub of South Bay commercial and recreational activity.

The book deal mirrors a trend in the South Bay and in cities throughout the country, as small town historical societies partner with publishers to preserve local history -- and make money at the same time.

Arcadia Publishing is the nation's largest publisher of local history books, with over 3,000 titles covering small-town America -- more than 300 in California alone.

The publisher gives a substantial discount to the city -- such as half-price for 500 books or so plus a small cut of royalties -- and the company receives the lion's share of profits from the rest of the books sold, Keating said. Even if that isn't many, it still turns a profit, while managing to contribute to historical preservation and local civic funding.



Buy It Now: Redondo Beach $21.99




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