H.J. Heinz Company

$21.99
  • Overview
  • Details
  • Author
  • Reviews
Overview
In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes–then called "love apples"–were an exotic fruit. A young 25-year-old Henry J. Heinz helped to change all of that. He established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius, he was a foresighted entrepreneur whose peripatetic travels birthed the global H. J. Heinz Company, which today is the most international of all United States–based food companies. H. J. Heinz Company contains vintage images from the archives of one of America's first industrial photography studios. It captures memorable and creative marketing from the "57 Varieties" to today and features photography of many current initiatives in Heinz's main businesses of ketchup and sauces, meals and snacks, and infant foods. It is a glimpse at one of America's best loved companies and a study in how to "do the common thing uncommonly well."
Details
ISBN: 9780738545684
Format: Paperback
Publisher: Arcadia Publishing
Date:
State: Pennsylvania
Series: Images of America
Images: 200
Pages: 128
Dimensions: 6.5 (w) x 9.25 (h)
Author
Debbie Foster and Jack Kennedy are both veteran Heinz communicators and publicists. Chairman William R. Johnson, only the fifth person to lead the company, authored the introduction. He is also Heinz's president and chief executive officer. A foreword was contributed by Suzanne Junod, Ph.D., historian for the U.S. Food and Drug Administration.
Reviews