Author Marketing Toolkit

Sales & Marketing for Authors

We are excited to be publishing your book, and we look forward to collaborating with you on the next steps in the process. From the moment that your manuscript and images are delivered to your editor, our sales and marketing staff begins making plans for this next part of your book’s journey. Marketing is a crucial part of the bookselling process, and your participation can greatly expand our reach.

This information explains what to expect along the way and outlines ways that you can partner with us. No one knows your content and your audience like you do.

This page and associated links give you a general overview of the sales & marketing process, explain how to reach your book’s audience and introduce several common sales and marketing concerns—online promotion, signings, and more.

Introductory Video: Sales & Marketing at Arcadia

Congrats, and welcome!

Let’s put this knowledge to work!