The Los Angeles 1984 Olympic Games
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The Games of the XXIII Olympiad, Los Angeles 1984, reimagined the Olympic Games and reinvigorated a troubled Olympic movement. Its innovations included the following: a nationwide torch relay that yielded millions for children's charities; an arts festival that surpassed any prior efforts; the first Opening Ceremony featuring a professional theatrical extravaganza; new sports disciplines, such as distance races for women, windsurfing, synchronized swimming, heptathlon, and rhythmic gymnastics; an army of volunteers; vast increases in sponsorship and television revenue while avoiding commercialization and keeping expenses low using existing facilities; and a financial surplus of over $232 million, which has endowed sports for youngsters in the Los Angeles area to this day—all through a privately financed organizing committee without government contributions.
Arcadia Publishing
: 9781467130370
: Arcadia Publishing
: 10/14/2013
: California
: Images of Sports
: 219 Black And White
: 128
: 6.5 (w) x 9.25 (h)
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About the author
Barry A. Sanders is the author of American Avatar: The United States in the Global Imagination. He is an adjunct professor of communication studies at UCLA and chairs the Southern California Committee for the Olympic Games. As a partner at the law firm of Latham & Watkins, he served as outside counsel to the Los Angeles Olympic Organizing Committee.
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