Learn more about the Father of the Franchise Industry in this illuminating history about the Howard Johnson restaurant franchise and the man behind it all.

Howard Johnson created an orange-roofed empire of ice cream stands and restaurants that stretched from Maine to Florida, and all the way to the West Coast. With a reputation for good food at affordable prices, hungry customers would regularly return for more. The attractive white Colonial Revival restaurants, with eye-catching porcelain tile roofs, illuminated cupolas and sea blue shutters, were described in Reader's Digest in 1949 as the epitome of eating places that look like New England town meeting houses dressed up for Sunday. Highlighted in television shows such as Mad Men and films Netflix's 2019 The Irishman, it's obvious that Howard Johnson's occupies an indelible and pleasant place popular culture. Boston historian and author Anthony M. Sammarco recounts how Howard Johnson introduced twenty-eight flavors of ice cream, the Tendersweet clam strips, grilled frankforts and a menu of delicious and traditional foods that families eagerly enjoyed when they traveled.

Michigan is home to an amazing array of food and drink brands, each with a fascinating story behind it.

Ready-to-eat breakfast cereals like Kellogg’s and Post changed how the world eats, and Gerber first made baby food commercially available. But the Wolverine State is bursting with many other notable edibles, such as Faygo, American Spoon, Jiffy, Sanders and Vernors. Better Made uses Michigan potatoes for its chips. Fudge, pasties and anything made with cherries are also local standards. Others are gone but not forgotten, like Awrey’s and Twin Pines.

Authors Gail Offen and Jon Milan explore the history and stories behind all of these and many, many more.

Within thirty years of the Great Chicago Fire, the revitalized city was boasting some of America's grandest department stores. The retail corridor on State Street was a crowded canyon of innovation and inventory where you could buy anything from a paper clip to an airplane. Revisit a time when a trip downtown meant dressing up for lunch at Marshall Field's Walnut Room, strolling the aisles of Sears for Craftsman tools or redeeming S&H Green Stamps at Wieboldt's. Whether your family favored The Fair, Carson Pirie Scott, Montgomery Ward or Goldblatt's, you were guaranteed stunning architectural design, attentive customer service and eye-popping holiday window displays. Lavishly illustrated with photographs, advertisements, catalogue images and postcards, Leslie Goddard's narrative brings to life the Windy City's fabulous retail past.

There have been few cars that ignited the public's interest as much as the Ford Mustang.

Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the "pony car.'? From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit.

The most respected of firearm companies, Smith & Wesson explores the guns and company history from 1852 to to 1965. Rarely seen historical photographs, advertisements, and company documents culled from the company archives, museums collections, and the private collections of Smith & Wesson collectors make this a must for every gun collector and admirer.

Horace Smith and Daniel Baird Wesson shared a dream of manufacturing a firearm that could fire repeatedly, using a new and self-contained cartridge. In 1852, the dream became a reality with the founding of Smith & Wesson Firearms Company. Over the next 154 years, the company grew to be one of the most innovative and respected firearms manufacturers in the world. The story of Smith & Wesson is not only about two knowledgeable and enterprising men but also the story of generations of creative and dedicated men and women. The spirit of innovation generated by the partners has long outlived them. Today Smith & Wesson is synonymous with quality, performance, and durability. Smith & Wesson explores the company history, its people, and significant products from the partners' first venture in 1852 to the sale of the Wesson family business in 1965. This book features rarely seen historical photographs, advertisements, and company documents culled from the company archives, museums collections, and the private collections of Smith & Wesson collectors.

or more than 150 years, Marshall Field's reigned as Chicago's leading department store, celebrated for its exceptional service, spectacular window displays, and fashionable merchandise.

Few shoppers recalled its origins as a small dry goods business opened in 1852 by a New York Quaker named Potter Palmer. That store, eventually renamed Marshall Field and Company, weathered economic downturns, spectacular fires, and fierce competition to become a world-class retailer and merchandise powerhouse. Marshall Field sent buyers to Europe for the latest fashions, insisted on courteous service, and immortalized the phrase "give the lady what she wants." The store prided itself on its dazzling Tiffany mosaic dome, Walnut Room restaurant, bronze clocks, and a string of firsts including the first bridal registry and first book signing.