In 1939 Robert L. May, a copywriter working at Chicago's Montgomery Ward & Co., wrote a holiday story at the request of his employer. Almost two and a half million copies of the little tale about a reindeer with a shiny red nose were given away to all the children who visited Montgomery Ward stores that year. The rest is history. Seventy-five years later, the beloved classic is once again available in a hardcover faithful facsimile of the 1939 Rudolph, with original text and original Denver Gillen illustrations.

“Forget Dancer, Prancer, Comet, and Vixen. . . . Good Clement, wherever he is, will not be gnashing his teeth.” —New York Times Book Review

Take the classic story of jolly old St. Nicholas, place it in a Louisiana bayou setting, dress Santa Claus in muskrat “from his head to his foot,” pile his skiff high with toys, and hitch it to eight friendly alligators. The result is this modern classic. Fifty years after its first appearance, Cajun Night Before Christmas® has sold more than one million copies and has served as the model for Pelican’s ongoing, best-selling Night Before Christmas Series.  The Cajun Night Before Christmas® has been a part of Louisiana’s holiday traditions since it was first published in 1973. A delight to both young and old with its rustic full-color illustrations and lively story, it has become a timeless addition to holiday celebrations far beyond south Louisiana, reaching all corners of the country with its charming presentation of Christmas on the bayou and the break-out star of Gaston® the Green-Nosed Alligator.  

Conceived by J. B. Kling, Jr., Cajun Night Before Christmas® originally appeared as a Christmas message from Bergeron Plymouth Company of New Orleans. Under the pseudonymous byline “Trosclair,” the story won a Clio Award in 1967 from the Academy of Television and Radio Advertising.

Brought to life by the talented James Rice, the humorous illustrations of a colorful bayou Christmas have been nationally recognized as a classic in its genre.  Featuring eight pages of curated content released from the Pelican archives, this slipcased, numbered Fiftieth Anniversary Limited Edition showcases the rich legacy of storytelling within our state and the far reach that a humble (or not so humble!) gator has had on Cajun culture, Louisiana, and the entire country.

Yuletide in the Motor City

No city seems to love Christmas as much as Detroit. Whether at Hudson’s, or sitting at the Fox Theatre, or seeing the hundreds of dolls and live reindeer at the famous Rotunda, the city can’t get enough of the holiday season. Detroiters have been celebrating Christmas for over 300 years, when the city was French and children waited for Pere Noel. As holiday traditions evolve, some endure, like Christmas trees and children writing letters to Santa. Some, such as meat pie and saying 1,000 Hail Marys for good luck, fade, and new ones—Santa at the Thanksgiving Day Parade—take their place.

Local history writer Bill Loomis leads a very merry jaunt through the happiest days of Christmas in Detroit.

O. Henry’s classic 1905 Christmas story in an elegant gift hardback with illustrations. A treasure for readers of any age.

This sentimental holiday classic follows a young married couple and the sacrifices made to purchase cherished gifts for each other only to discover the true gift of Christmas is not found in objects but in their own devoted love. 

The Applewood Holiday Classics series presents some of the most beloved holiday short stories in a warm, elegant hardback edition with attractive illustrations. Perfect as a cherished seasonal book or a holiday gift for any occasion.