The Independent Sales team is comprised of:
Scan-Based Trading (SBT)
Ever seen a spinner of Arcadia books in a Walgreens, CVS, or your local grocery store? That's the Scan-Based Trading team! Don't worry if you don't see your book there right away—these spinners are designed with each store and are constantly refreshed with new titles according to different seasonal needs and store promotions. Keep on the lookout, because it's sure to pop up on a spinner near you sooner or later!
The national sales team works months in advance of publication to get all titles in front of buyers at large distributors (those that sell to traditional stores, libraries, zoos/aquariums, and national parks), national chains (Barnes & Noble, Books-a-Million, Cracker Barrel, Hudson Airports), and Amazon. In most cases these larger national accounts will only work with vendors of record, which means they do not purchase from individuals.
Arcadia has a long-standing track record with all of these national businesses and continues to work with each company to negotiate terms and follow their unique guidelines in title presentation, shipping protocols, and in some instances special packaging/labeling.
The national team also works to identify opportunities for advertising in company catalogs/websites, special product placement (for example, on end caps/tables or within widespread Arcadia spinner programs across multiple stores within a chain).
The national sales team regularly attends vendor shows for libraries and other companies to maintain visibility within the industry and speak face to face with buyers and store managers regarding our products, new imprints, and display options. In regard to Amazon, the national team is responsible for making sure that all titles are listed on Amazon and linked to the Arcadia account on time and with all the correct data.
Wherever possible, the national sales team will work to enhance product pages with additional photos, endorsements, awards, etc. Once a title publishes, the national sales team will monitor sales and ensure that Amazon is ordering at appropriate levels.
The Direct-to-Consumer (D2C) Sales group is comprised of sales made directly on ArcadiaPublishing.com, ebook sales, and collaborative partnerships with digital licensing companies that adapt content for the educational market as well as subscription services.