Sales and Marketing Timeline

Author

Publisher

Claim your Amazon Author Central page. 

Attend other author events way in advance of your book publishing to become familiar with them.  

Become a customer of your local stores if you aren't already. If you support them, they're more likely to support you, too.

Start talking about your book!  Tell your friends, colleagues, and anyone else you encounter. Build an audience via social media, personal blogs, and personal/professional contacts. 

Compile email lists for email blasts. Think of both professional and personal contacts who would be interested in your book.  

Have an author photo taken.

Suggest retail accounts and media outreach for Arcadia; you're on the ground and probably know some people/places we don't!

See the Sales & Marketing timeline at the bottom of this page to see when these activities begin.

Create a unique product page for your book on our website.

Mail and email promotional materials to existing retail & potential retail accounts.

Schedule events for the launch of your book.

Create a media list and send review copies to media outlets.

Write & distribute press release

Send Author posters, postcards, autographed copy stickers and bookmarks.

Ship complimentary author copies (ETA  shortly before publication date.)

Pitch National Sales outlets for placement in big box stores, national parks, airport stores, and more. 

Author

Publisher

Promote release and any events / signings on social media and to your email list, colleagues, and friends

Promptly respond to media requests and include publicist on correspondence. 

Attend signings and launch events to promote your book’s publication. Pro-Tip: send a thank-you card to hosts. We can send samples upon request.

Send any photos taken during events to publicist.

Follow-up with local accounts to re-sell book now that it is available

Confirm book signings & mail posters to event sites

Follow-up attempts to media outlets

Direct Email Marketing of your book to 75k+ email subscribers & social media marketing  to our 20k Facebook and 3,500 Instagram followers

Possible Affiliate marketing opportunities with the Shopify network of social media influencers

Onsite-header Promotions on ArcadiaPublishing.com

For True Crime and Spooky things: potential features on our award-winning podcast, Crime Capsule 

6 Months Pre-Pub

5 Months Pre-Pub

2-3 Months Pre-Pub

8-9 Weeks Pre-Pub

Pre-order links available on major third-party online retailers.

National sales accounts are pitched title to carry

Note: your book will be visible on ArcadiaPublishing.com by this point, but we are unable to offer pre-orders at this time.