A Month of Social Media Content Ideas
Let’s be honest: writing books is hard enough—adding social media to the mix can feel like an overwhelming full-time job. But here’s the good news: with a smart strategy, a bit of batching, and a sprinkle of creativity, you can map out a full month of engaging content in just a few focused hours.
Here's a content calendar you can use to post all month long.
📅 30-Day Social Media Calendar for Authors
| Day | Prompt | Example |
|---|---|---|
| 1 | 📚 Introduce Yourself | “Hi, I’m [Your Name], author of [Book Title]! |
| 2 | ✍️ Writing Process | Share a photo or story about your writing routine or favorite tools. |
| 3 | 🧩 Location Spotlight | Show a location with a quote, art, or photo. |
| 4 | 📸 #ThrowbackThursday | Share your a vintage photo in your book - write a caption explaining it |
| 5 | 💬 Engagement Question | “What’s a story about your town you wish were a book? |
| 6 | 🖼️ Cover Love | Show off your book cover and share a fun fact about the design. |
| 7 | 🎉 Weekend Fun | Share a non-writing hobby or something personal (pets, coffee, walk). |
| 8 | 💡 Writing Tip Monday | Share how you motivate yourself to write. |
| 9 | 🔥 Snippet Teaser | Share a short excerpt from your book—just enough to intrigue. |
| 10 | 📚 Book Rec | Show some other Arcadia books either about your town or just to share about the publisher you're working with. |
| 11 | 📖 Current Read | Share what you’re reading with a short review or favorite quote. |
| 12 | 🧠 Behind the Scenes | Talk about your research |
| 13 | ❤️ Reader Appreciation | Shout out a reviewer, commenter, or fan. |
| 14 | 🎵 Around town | Take video as you walk around your town, overlay text talking about the town |
| 15 | ✨ Milestone Moment | Share how long it took to write your book or your publishing journey. |
| 16 | ❓ AMA or Q&A | “Ask me anything about writing, publishing, or town!” |
| 17 | 🎬 Video Clip or Reel | Quick behind-the-scenes, book aesthetic, or reading a snippet aloud. |
| 18 | 😍 Bookish Quote | Share a favorite quote (yours or another author’s) with visuals. |
| 19 | 📝 Media news | Share media hits |
| 🗣️ Fan Poll or “This or That” | "do you prefer learning about local buildings or the people behind them?" | |
| 21 | 📷 Sunday Snapshot | A cozy moment—tea, book stack, writing view, etc. |
| 22 | 🧭 Author Goals | Share what you’re working toward this month or quarter. |
| 23 | 🧠 Fun Fact | A quirky fact about your town/city |
| 24 | 📅 Upcoming Events | Promote a signing, virtual event, or newsletter signup. |
| 25 | 📚 Your Favorite Bookstore | visit your favorite bookstore |
| 26 | 🎁 Share your book | Grab a copy of my book here: www.... |
| 27 | 📚 Book Stack Pic | Show off your TBR or books that inspired you as a writer. |
| 28 | 💬 Reader Question | “Which historical person would you want to have dinner with?” |
| 29 | 🖋️ Quote Graphic | A quote from your book with a stylized graphic (great for Canva). |
| 30 | 🥂 Wrap-Up/Reflection | “Here’s what I learned this month—thank you for being here!” |
Final Thoughts
Social media shouldn’t steal the joy of writing—it should amplify it. By planning ahead, staying true to your voice, and focusing on connection over perfection, you’ll build a social media presence that supports your author career and grows your audience without draining your creativity.
Now go forth and schedule that content like the storytelling boss you are.