Many authors think they need to constantly come up with new ideas to stay visible online. The truth is, you already have plenty of content. Your website is full of material that can be reused, reshaped, and shared in different...
If you are an author with a website, you are already doing something right (and if you don't have a website, read about why you should here). An author website does not need to be fancy or complicated to be...
Author interviews and events can be exciting, but they can also feel intimidating, especially if you are new to them or naturally shy. Whether the interview is for a podcast, a local newspaper, a blog, or a live event, a...
In today's digital publishing landscape, readers want to connect with the people behind the books they love. Professional brand photos aren't just headshots, they're essential marketing tools that help authors build trust, credibility, and a memorable presence across multiple platforms....
As an author, you might feel like you’re constantly shouting into the void on social media. You post something meaningful, a book excerpt, a personal insight, a writing update, and it gets buried with barely a like. Meanwhile, a cat...
In today’s digital world, authors can no longer rely on just the written word to connect with readers. Video content is a powerful way to showcase your personality, share your story, and build a deeper connection with your audience. Whether...
In today's digital landscape, having an author website isn't just nice to have, it's essential. Your website serves as your digital headquarters, connecting you with readers and establishing your professional presence. Here's why you need one and how to choose...
In an age of constant content and fleeting attention, trust is one of the most valuable currencies an author can earn. Whether you're writing fiction, nonfiction, or anything in between, building a genuine connection with your readers is key to...
If you joined us for July’s Author Lunch & Learn, you heard New York Times bestselling author Chris Enss share a powerful reminder: no one will promote your work like you will. In today’s world, that means building a strong...
As a local history author, you have incredible stories to tell – tales of forgotten landmarks, pioneering families, and the evolution of your community. But translating that rich content into engaging social media posts can feel overwhelming, especially when you're...
With each new month, you're tasked with creating fresh, new content to promote your book. And it is incredibly challenging to constantly have to come up with new engaging ideas. To help, we have created some content ideas you can...
In today's publishing landscape, your Amazon Author Page isn't just a nice-to-have addition to your marketing toolkit – it's an essential digital storefront that can significantly impact how readers discover, connect with, and purchase your books. Whether you're a debut...
If you've been following our blog series, you might be feeling a bit overwhelmed by now. We've been sharing everything authors need to do to market their books. It's a lot, and we get it. Marketing can feel isolating when...
If you've ever sat down at your computer, determined to finally "get serious" about social media marketing for your book, only to discover that the platform you thought you understood has completely changed its layout overnight – you're not alone....
As a local history author, you know that your ideal readers aren't just browsing online bookstores – they're out there exploring museums, attending historical society events, visiting local landmarks, and participating in community activities. The key to reaching them is...
As a local history author, you possess something incredibly valuable: specialized knowledge about places, people, and events that matter deeply to specific communities. While social media algorithms come and go, and book marketing trends shift with the seasons, there's one...
Let’s be honest: writing books is hard enough—adding social media to the mix can feel like an overwhelming full-time job. But here’s the good news: with a smart strategy, a bit of batching, and a sprinkle of creativity, you can...
For many authors, holding the first printed copy of their book is a milestone moment—but that’s just the beginning of the promotional journey. Behind every successful book launch is a toolkit promotional materials, provided by us (the publisher) to help...
Being an author today means wearing more hats than ever before—writer, marketer, and sometimes even influencer. If you’ve joined our affiliate program, great! (If you haven't, what are you waiting for?) But simply having an affiliate code isn’t enough. To...
In today’s fast-scrolling world, you’ve got about 3 seconds to capture someone’s attention online. Whether you’re promoting a new book, sharing your writing process, or trying to grow your platform, strong video hooks are your best friend. So what’s a...
Promoting your book can feel like a full-time job, and when you're working with a publisher, you may wonder: Should I tag them in posts? Can I ask them to share my content? How do I do that professionally without...
