A Practical Guide to Speaking Engagements

Public speaking isn’t always a writer’s natural habitat—but giving a presentation as an author is one of the most powerful ways to connect with readers, share your story, and sell your book. 

Here’s how to make your author talk not only informative but memorable—and maybe even fun (yes, really!).

1. Know Your Audience
Tailor your talk to who’s in the room. Are you speaking to historians, aspiring writers, book club members, or fellow professionals? Adjust your tone, content, and examples accordingly. A group of college students will need a very different approach than a panel of historians.

2. Structure Your Talk
Even the most engaging speakers benefit from a clear structure. A simple format could look like this:

• Introduction – Who you are and what you’re going to talk about

• Your Story – How you became an author, your writing journey

• The Book – What inspired it, anecdotes from the book, behind-the-scenes fun

• Q&A – Allow time for questions (and repeat the question before answering!)

• Wrap-Up – Thank the audience and give a clear way to follow or support you (social media, website, mailing list, etc.)

3. Practice Out Loud
Read your presentation aloud a few times, even if it feels awkward. Time yourself, smooth out clunky phrases, and get comfortable with your own pacing. If possible, practice in front of a friend or even record yourself for feedback.

4. Be Authentic, Not Perfect
You don’t have to be a polished performer—just be yourself. Speak with enthusiasm about what you love. Share your challenges as well as your successes. People connect with honesty more than perfection.

5. Use Visuals Wisely
If you're using slides, keep them simple and image-based—don’t read off a wall of text. A cover reveal, images from the book, or timeline of events can all enhance your talk. Bonus points if you bring a prop (like original prints!) for an in-person audience.

6. Prepare for the Unexpected
Sometimes the mic won’t work. Sometimes the room will be half-full. Sometimes a question will catch you off guard. Stay flexible, laugh when you need to, and focus on the readers who are there. One genuine connection is more valuable than a perfect performance.

7. End with Gratitude—and a Call to Action
Always thank your host and audience. Then let them know what to do next: buy the book, visit your website, sign up for your newsletter, or follow you online. Don’t be shy—you’ve earned that spotlight!

Final Thought: Your Voice Matters
Presenting as an author isn’t just about promoting your book—it’s about sharing your passion for history. Every time you step up to the mic, you’re creating a meaningful moment with your audience. That’s powerful. That’s memorable. And that’s you doing what you love.

Here is a downloadable checklist for you to use for all of your future events!