Author Signing Etiquette 101

Author signings are a fantastic way to connect with readers, promote your work, and build lasting relationships in your community. But just like any public event, a little common courtesy goes a long way in making it a positive experience for everyone involved—readers, booksellers, event staff, and fellow authors alike.

Whether it’s your first signing or your fiftieth, here are some helpful reminders to keep things smooth, professional, and genuinely enjoyable.

1. Arrive Early—and Be Prepared
Give yourself time to check in, set up, and get your bearings before the doors open. Bring everything you need: pens (bring backups!), bookmarks or swag if you have it, water, and a friendly smile. If you’re signing alongside other authors, introduce yourself—it sets the tone for a collaborative, not competitive, atmosphere.

2. Be Present and Approachable
It might be tempting to scroll your phone during a lull, but staying engaged can make all the difference. Make eye contact, smile, and greet everyone who comes by—even if they’re just browsing. You never know when a casual “hello” might turn into a conversation.

3. Personalize When Possible
If the line isn’t too long, take a moment to ask readers how they’d like their book signed. A quick chat can make a lasting impression and turn a one-time sale into a long-term supporter. But if there is a long line, keep things moving with kindness and efficiency.

4. Respect the Space and the Staff
Bookstores and event organizers work hard to create a welcoming environment. Clean up after yourself, follow any guidelines they’ve shared, and thank the staff.

5. Send a Thank You 
A handwritten note or a quick thank-you post on social media after the event goes a long way.

 

6. Support Your Fellow Authors
If you’re signing with other authors, be a good neighbor—don’t dominate the table or interrupt their conversations with readers. If you have downtime, consider boosting them on social media or grabbing a copy of their book. Generosity in the writing community is never forgotten.

7. Promote the Event Before and After
Help the event succeed by spreading the word! Share the details on your social media, newsletter, or website leading up to the day. Afterward, post a thank-you with photos or a recap. It shows appreciation—and keeps the buzz going for your book.

Final Thought: Gratitude Is Your Superpower
An author signing is an opportunity—not just to sell books, but to build relationships. Gratitude, humility, and a genuine connection with your readers will always leave a bigger impression than a slick sales pitch. Be kind, be present, and enjoy the moment—you earned it.