How Authors Can Create Engaging Video Content: A Quick Guide

In today’s digital world, authors can no longer rely on just the written word to connect with readers. Video content is a powerful way to showcase your personality, share your story, and build a deeper connection with your audience. Whether you're promoting a new book, sharing writing tips, or going behind the scenes of your creative process, high-quality videos can make all the difference.

Not sure where to start? Here’s a quick guide on best practices, gear, and how to make your posts stand out on social media.

1. Good Lighting is Everything

Natural light is your best friend. If you're filming during the day, set up near a window (but avoid direct sunlight). If you're filming in a darker space or at night, consider using a ring light (like this one) to evenly light your face. These are affordable, easy to set up, and drastically improve video quality.

Pro tip: Place the ring light slightly above eye level and centered to avoid harsh shadows.

2. Use Clear, Concise Language

Treat your video like a conversation, not a performance. Speak naturally, but stay focused. Whether you're giving writing advice or reading an excerpt, keep it brief and to the point, especially for platforms like Instagram or TikTok where shorter content performs better.

Examples:

  • Instead of: “So basically, what I was trying to get across in my latest book is…”

  • Try: “In my latest book, I explore how grief shapes identity, here’s a quick excerpt.”

3. Keep Your Background Clean and Simple

You want your audience to focus on you, not your laundry pile. Film in front of a tidy, uncluttered space, a bookshelf, neutral wall, or cozy writing nook works well. Avoid busy or distracting backgrounds unless they’re intentional and relevant to your brand.

4. Use the Right Gear (But Keep it Simple)

Camera

You don’t need a fancy camera, your smartphone is more than capable of capturing high-quality video. Just make sure it's stable. Use a tripod or prop it up securely to avoid shaky footage.

Lighting

As mentioned, a ring light is a great investment for authors doing regular video content. They’re inexpensive, portable, and dramatically improve how you look on camera.

Audio

Bad sound can ruin a good video. If you're filming in a quiet room, your phone’s mic may be enough. But for better clarity (especially if you're outside or far from the camera), consider a clip-on mic like this one. These plug directly into your phone or computer and help eliminate background noise.

Tip: Always do a short test recording to check how you sound before filming the full video.

5. Sharing and Tagging: Get Your Video Seen

Once your video is ready, it’s time to share it on your favorite platforms, Instagram, TikTok, YouTube Shorts, Facebook, etc.

How to Tag People on Social Media

Tagging can help your post reach more people and build relationships with readers, bookstores, publishers, and other authors.

Here’s how to tag people on popular platforms:

  • Instagram: In your caption or comments, type @username (e.g., @arcadia_publshing). You can also tag people directly in the video before posting.

  • TikTok: Mention others by typing @username in the video description or comments.

  • Facebook: Use @ followed by the person's name or Page name. Make sure you're connected with them or following their Page.

  • YouTube: In the description or comment, use @channelname to mention other creators.

Tag responsibly: Only tag people who are directly related to the content (like your publisher, a co-author, or someone you’re collaborating with). It keeps things relevant and respectful.

Final Thoughts

You don’t need a studio to create great videos, just a little planning and the right tools. Whether you’re recording a 30-second book teaser or answering fan questions, presenting yourself clearly and professionally helps you stand out in the crowded world of content.

Start simple. Speak with purpose. Light yourself well. And don’t be afraid to hit “record.”

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