How to Tag Your Publisher in Posts and Request Collaboration (Without Being Awkward)

Promoting your book can feel like a full-time job, and when you're working with a publisher, you may wonder:

Should I tag them in posts?

Can I ask them to share my content?

How do I do that professionally without sounding pushy?

The good news: we want your book to succeed just as much as you do. Tagging us and collaborating on promotion can actually benefit both of us—when done the right way.

Here’s how to do it with confidence and respect.

1. When Should You Tag Your Publisher?

Tag your publisher when: 

  • You’re announcing a book deal, cover reveal, release date
  • You’re sharing a milestone (e.g., your book is now available for preorder, has hit a bestseller list, or got a notable review)

2. How to Tag Them Properly on Each Platform

  • Instagram: Tag directly in the photo (tap “Tag People”) and mention them in the caption with `@arcadia_publishing.**Example:**“So excited to reveal the cover of Liberty, coming this fall from @arcadia_publishing!”
  • Twitter/X: Mention them with `@arcadiapub` anywhere in the tweet.**Example:**“Big news! My debut novel *New York, New York* is officially available for preorder from @arcadiapub! 💫”
  • Facebook: Use the `@arcadiapublishing` tag in your post text—make sure the full business page shows up as a link.
  • TikTok: Mention them in your caption using `@arcadiapublishing`, and if they’re active, tag them in the video itself.

3. How to Request a Collaborative Post (Instagram-Specific)

Instagram offers a “Collab” feature that allows two accounts to post the *same* content jointly—it appears on both feeds, and both accounts can interact with comments.

To do this:

  1. Create your post as usual (image, video, caption).
  2. Before posting, tap “Tag People” → “Invite Collaborator”.
  3. Search for and select your publisher’s Instagram handle.
  4. Publish the post.
  5. The publisher will receive a notification to accept the collab. If they approve it, the post goes live on both of your feeds.

📝 Pro Tip: Always ask first before sending a collab request. 

4. How to Politely Ask Your Publisher for a Share or Collaboration

Publishers are often happy to support you, but they have limited time and many authors. Be respectful, brief, and professional.

Here’s a sample email or DM you can send:

Subject: Promotional Collaboration Request – [Your Book Title]

Hi [Publicist/Editor Name],

I’m planning to share a post on [insert platform, e.g., Instagram] about [insert context: my upcoming release, the cover reveal, etc.], and I’d love to invite [Publisher Name] as a collaborator so the post can appear on both of our feeds.>> The post will go live on \[insert date], and I’ll be tagging the publisher account at @PublisherHandle. Please let me know if that works, or if there’s a specific contact I should send the request to.

Thank you so much for the support!

 Best, [Your Name]

5. Be Strategic and Don’t Overdo It

While tagging can be done for every post, collaboration should feel occasional and meaningful, not spammy. Avoid trying to collab in every single post—save it for the key moments when it makes sense. And remember: not every tag or collab request will be accepted. We juggle about 20-40 titles per month. Focus on creating excellent, engaging content first. The support will follow.

Final Thoughts: Building a professional relationship with your publisher doesn’t have to be intimidating. Be confident in your content, clear in your communication, and considerate of their time—and you’ll stand out as both a talented author and a savvy partner.

Whether it’s tagging, collaborating, or simply staying visible online, you're helping build buzz around your book. And that’s something worth sharing.

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