Detroit Free Press journalist Robert Allen sifts through these advertising fossils, exposing the gripping stories connected to the Motor City's historic rises, falls and eccentricities.

Across Detroit, fleeting symbols of the past hide in plain sight, behind weeds and under veneers of paint. Demolishing a vacant building among empty storefronts on the west side uncovered the telltale gold and green of a Vernors Ginger Ale sign, preserved almost as vibrantly as the artist intended. In faded red, white and blue, Mac-O-Lac Paint makes an expired pitch to passersby on Gratiot near Eastern Market. On the east side, Mohawk Rock and Rye still declares itself the ""World's Finest!"" Carhartt, Stroh's and Faygo appear in odd, deserted places.

Like the Cheshire Cat, much of Chicago's history fades away while perched in plain sight.

For more than a century, the brick walls of the city served as a ready canvas for advertisements that married artistic experimentation and commercial endeavor. Intrepid painters planted signs for horseshoers and Hamlin's Wizard Oil in places where they would outlast the way of life they represented. Since author Joseph Marlin began documenting the city's advertisements more than thirty years ago, many of them have completely vanished beneath the onslaught of blizzard and bulldozer. From national brands to mom-and-pop shops, his collection offers the last glimpse of a bygone era.

Across the city, fading advertisements and ghost signs tell the story of Milwaukee as it was in years gone by. Near Riverside Park, Schlitz still touts its national dominance decades after the brewery's dissolution. A recently restored downtown sign reminds passersby of the John Ernst Café, a once-beloved German eatery. In West Allis, Sealtest makes an expired pitch for its ice cream. On the northwest side of the city, a sign for Roundy's Foods stands as tall, bright and clear as the day it first went up. Join Milwaukee native and ghost sign hunter Adam Levin as he explores the national brands and local shops of the Cream City's past.

Philadelphia's faded ads are history in plain sight. They are tangible remnants of changing neighborhoods and industries, and Fading Ads of Philadelphia presents a new way to view these forgotten urban stories. Join author and photographer Lawrence O'Toole as he explores these physical touchstones of the city's history--a sign for a bygone family business seen only from the elevated train tracks, the Gretz smokestack advertising the now defunct Kensington brewery and an ad for the Midtown Theater that is slowly reappearing from behind layers of whitewash. O'Toole re-creates this lost urban landscape as he hunts signs from Center City to the River Wards and from South Philadelphia to West Philadelphia. Through this stunningly illustrated book, urbanites will again view these too often overlooked ads--and their stories--with fresh eyes.

The fading advertisements on the walls of Birmingham's buildings paint an illuminating picture of the men and women who built an industrial boomtown in the first half of the twentieth century. Advertising expert, artist and writer Charles Buchanan unravels the mysteries behind Birmingham's ghost signs to reveal glimpses of the past now hidden in plain sight. Featuring stunning color photography by Birmingham native Jonathan Purvis.