Fading Ads

The Fading Ads history book series captures the local stories behind those faded advertisements on buildings through anecdotes and historical vignettes. Old ads in Milkwaukee tell the story of a once-beloved German eatery. Advertising on buildings in Detroit remind passerbyers of old paint companies and soda pop flavors from Faygo. From Philadelphia's forgotten Midtown theater to posters rallying New Yorkers to help with the HIV crisis in New York City, this book series reveals how history hides in plain sight. 

8 products