How Authors Can Appease the Algorithm: Social Media Tips That Actually Work

As an author, you might feel like you’re constantly shouting into the void on social media. You post something meaningful, a book excerpt, a personal insight, a writing update, and it gets buried with barely a like. Meanwhile, a cat video or a meme blows up.

So, what gives?

The answer usually lies in the algorithm, the invisible force that decides who sees your content, when, and how often. While it may feel frustrating or mysterious, algorithms aren't out to get you. They’re just designed to prioritize content that people engage with.

The good news? You can work with the algorithm to boost your reach, without compromising your voice or turning into a content robot.

Here’s how.

📈 Understand What the Algorithm Wants

Every platform (Instagram, TikTok, Facebook, YouTube, etc.) has slightly different rules, but most algorithms prioritize content that does the following:

  • Keeps people on the platform (longer watch times, more engagement)

  • Encourages interaction (likes, comments, shares, saves)

  • Gets posted consistently

  • Starts conversations

Once you know what the algorithm wants, you can shape your content to give it just that, while still being you.

1. Post Consistently, Not Constantly

Posting once and disappearing for two weeks? The algorithm doesn’t love that.

You don’t have to post every day, but try to maintain a regular schedule, even if that’s just 2–3 times a week. Use scheduling tools (like Hootsuite, Planoly, Later, Metricool, or Meta Business Suite) to batch content ahead of time so you’re not scrambling every day.

Tip: Choose a content rhythm you can sustain, not one that burns you out.

🎥 2. Prioritize Video (Even Short Ones)

Video content, especially short-form video, is king right now. Instagram Reels, TikToks, and YouTube Shorts all get algorithm boosts because they keep users engaged longer.

For authors, this could mean:

  • A 30-second book teaser

  • A quick writing tip

  • A “day in the life” clip

  • Reading the first line of your book

Keep it short, authentic, and attention-grabbing within the first 3 seconds.

 Check out this post if you want more information on how create great video content.

3. Create Saveable and Shareable Content

The algorithm loves content that people save and share, it signals that your post is valuable.

Try posts like:

  • Writing prompts

  • Book recommendations

  • Behind-the-scenes of your writing process

  • Inspirational quotes from your work

Tip: End your caption with “Save this for later” or “Share with a writer friend.” People are actually very straightforward, and often if they're told what to do, they'll do so.

4. Ask Questions That Spark Engagement

The more people comment, the more your post is shown to others. Instead of just telling, ask.

Examples:

  • What's a fun fact about your hometown?

  • How do you feel about history books?

  • Would you read a book about hauntings in Indiana?

And don’t forget to respond to comments, this keeps the conversation (and the algorithm) going.

5. Use Timing to Your Advantage

Every audience is different, but generally:

  • Instagram: mornings and early evenings

  • TikTok: evenings and weekends

  • Facebook: weekday afternoons

  • YouTube: depends on content length and audience, but consistency is key

Try posting at different times to see when your audience is most active, then stick to that window.

6. Use Keywords, Tags & Hashtags Strategically

Hashtags and tags help algorithms categorize your content. They also help new readers discover you.

  • On Instagram, use a mix of niche and broader hashtags:
    Example: #AuthorLife, #IndieAuthor, #WritingCommunity, #BookTok

  • On TikTok, include trending sounds or hashtags when relevant.

  • On YouTube, use relevant tags in your video description and title.

Also: Tag people and brands when it makes sense (publisher, bookstores, writing groups). This increases the chance they’ll share your content or engage with it.

Keywords should be shared in a few different ways. You should add a title to your video with those keywords, say the keywords, and write them into the caption. Keywords should be things like "book," "history book," "winter storms," etc.

7. Test & Adjust, Don’t Guess

What works for one author may not work for another. Try different types of content:

  • Static images vs. Reels

  • Personal stories vs. tips

  • Behind-the-scenes vs. polished promos

Use platform analytics (they're free on business accounts) to track what performs best. Double down on what works, and tweak what doesn’t.

 

Final Thoughts: Be a Human First

Yes, the algorithm matters. But the real key to success is building genuine connections.

Post content that:

  • Shows your personality

  • Tells your story

  • Provides value to your readers and fellow writers

If you focus on serving your audience, the algorithm will follow.

Back to Author Blog